TAT Harnesses UFO Enthusiasm and Nighttime Economy to Drive Tourism Revenue to 3 Trillion Baht by 2026
TAT aims to boost Thailand’s tourism by 2026 with wellness packages, strategic marketing, and niche events like a UFO Festival. Key goals include enhancing quality experiences, safety, and sustainability. Lisa Lalisa Manobal will serve as an ambassador to increase brand visibility. The focus shifts to meaningful travel and economic growth through the “Amazing 5 Economy” framework.